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When did demarket start?

It all started in year 2013. Would you believe that déMarket was built based on our founder’s passion for grocery shopping? Throughout the years, our founder would travel to many countries to walk from supermarket to supermarket looking at the variety of grocery items while enjoying her shopping experience.

What is the difference between traditional marketing and demarketing?

While traditional marketing often encourages customers to purchase more products, demarketing aims to limit a product's reach. Companies can use it in a variety of situations to control product use, price or demand. They may use these strategies for many reasons, including to conserve resources or increase demand.

What is an example of General demarketing?

Promoting the use of paperless products is an example of general demarketing. To limit the use of paper, thus conserving trees and other natural resources, some companies have transitioned into electronic versions of services or products.

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